Responsibilities and Duties:-
? Develop and manage digital marketing campaigns.
? Oversee a social media strategy.
? Manage and maintain the organisation’s website(s).
? Write and optimise content for the website and social networking accounts such as
Facebook, Instagram, Pinterest, Twitter, etc.
? Track and analyse website traffic flow and provide regular internal reports.
? Attain key performance indicators such as reducing the website bounce rate, increasing
dwell time or improving conversion.
? Continuously working on Search Engine Optimization of the website(s).
? Fix any errors or bugs in online content.
? Edit and post videos, podcasts and audio content to online sites.
? Arrange webinars and webcasts.
? Create online banner adverts and oversee pay per click (PPC) ad management.
? Write copy for email marketing campaigns.
? Identify new trends in digital marketing, evaluate new technologies and ensure the brand
is at the forefront of industry developments, particularly developments in mobile
? Work on printed material to supplement online products.
? Attend product launches and networking events.
? Handle online selling portals such as alibaba, Indiamart etc.
? In addition, engage with the public through social media and ensure visitor flow to digital
? Analyse and report on visitor data and devise new ways to market products.
? Editing and writing skills:- You need to devise and edit content for various digital
platforms. Writing blog posts may well be an integral part of the job.
? Speaking skills:- These will mainly be deployed internally. You will need to be able to
explain coherently to others, who may not be familiar with the medium, how digital
technologies work and what their marketing application or strategy is.
? Video editing skills:- Website and social media content will not just be text but
frequently visual as well.
? Web development skills:- A digital marketing executive is not a software developer, but
engine optimization and advanced Word, PowerPoint, and other MS Office skills.
? Project management skills:- Digital marketing executives also need to be good at
handling time-sensitive projects and working to deadlines
Qualification and Experience:-
? Bachelor's degree in any related field and necessary certification in Digital Marketing.
? 2-3 years of experience in Digital Ma
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